Most important, pick a distinctive trademark which will set a tone for your product or service, set it apart from others, and make customers want to buy it. There are lots of factors involved in choosing a trademark. A light display: "pre-programmed rotating sequence of a plurality of high intensity columns of light projected into the sky to locate a source at the base thereof" for Ballantyne of Omaha.A fragrance: a floral scent applied to Clarke thread.A color: pink for Fiberglas® insulation or a combination of colors: Green body and yellow wheels, for John Deere tractors.A piece of music: the Harlem Globetrotter's " Sweet Georgia Brown" or the Lone Ranger " William Tell Overture" theme.A spoken phrase: Aamco's "Double A" beep beep "M C O" or the Jolly Green Giant's " Ho Ho Ho".A sound: Tarzan's yell or the MGM lion's roar.In rare instances, other things, such as:.Details of packaging ("Trade Dress"): The L'eggs egg for pantyhose the red-and-white label on Campbell's Soup cans.A distinctive building design: KFC's striped roof, McDonald's Golden Arches.A symbol or drawing ("logo"): The Rock of Gibraltar for Prudential Insurance, or the alligator (crocodile?) on Izod shirts. A way of presenting a word: the "stripey" IBM logo, or Walt Disney's signature on films.A phrase or slogan: "I'm lovin' it" for fast food (McDonalds), "Where do you want to go today?" for software (Microsoft).A word or name: "Exxon" for petroleum products, "Century 21" for real estate services.Pretty much anything which can serve to distinguish your product or service from another's: Hallmark logo is a registered trademark of Hallmark Cards, Incorporated - IGA logo is a registered trademark of IGA, Inc. You can find more detailed discussions of these special marks below. They all work in more or less the same way, so for the purposes of this discussion, we'll just call all such marks "trademarks". Strictly speaking, a trademark used in connection with services is called a "Service Mark", and there are also special-purpose marks called "Collective Marks" (such as "IGA" for members of the Independent Grocers Alliance) and "Certification Marks" (the "Good Housekeeping Seal of Approval" or the Underwriters Labs mark). ("Hallmark" itself is a trademark for greeting cards made by Hallmark Cards, although in that mark "Hall" had nothing to do with Guild Halls - "Hall" was the name of the founder of the company). Today, nearly anything that can distinguish your goods or services from your competitors' can be considered a trademark. Trademarks originally derived from the "hallmarks" which the Guild Halls of early metalsmiths stamped into their work to indicate who had made them, and attest to the purity of the metal. How can I take advantage of the reduced "TEAS RF" and "TEAS-Plus" filing fees?Ī trademark is something used by a manufacturer or merchant to identify the source of goods or services in commerce.
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